Saturday, March 3, 2012

The New Social Networking Ritual


            I would now like to  discuss social networking websites, such as Facebook and MySpace, and focus on the concepts of rituals and stereotypes in my analysis.   Social networking websites have become such a tremendous part of people’s lives in popular culture today that it seems as if participating in these websites has become somewhat of a ritual for many people.  Social networking websites have become a daily occurrence in many people’s lives.  With the growing number of people using the Internet as a means of communicating with each other the use of these websites has increased dramatically. 
            Many people have taken these websites to an almost ritualistic stage.  There are so many participants in these websites that feel compelled to post to them daily as if it is something that they need to do for the day, just like they need to go to work or take a shower; they now feel they need to post updates to their social networking profile every day as well.  People might post anything to their profiles and that of their “friends” such as they went out to eat at a particular restaurant or that they are going to be staying at home that evening to be with their significant other.  So many people now feel as if they have to update their social networking profile daily, because that is what they have become accustomed to doing.  It may have started out as something they occasionally did, but they now have a specific time reserved to ensure they update their profile even if they have nothing significant to say to anyone.  I think one of the reasons I do not really check my Facebook page any longer is because I look at what people are posting and it seems as if many people are posting the most trivial things in their lives on there and I don’t care enough to read it. 
            I feel the stereotype concept also fits with social networking websites because it seems as if the “cool” people are the ones that are constantly posting to these websites.  By that I mean there are people on Facebook that have hundreds of “friends” and they are always updating their profile.  These websites have grown especially popular with high school students and there are the “cool” kids with hundreds of friends that are always communicating via these websites and there is the stereotype of the “uncool” kids that aren’t.  Unfortunately, there are a lot of younger kids using these websites to stereotype others.  There are too many instances of cyber-bullying and most of it stems from irresponsible use of social networking websites. 
            When applying the concept of rituals and stereotypes to social networking websites, I can see why so many people choose to participate in them.  People generally tend to join activities that the majority of people are doing and then when people keep doing that particular activity on a regular basis it becomes a ritual.  Participating in social networking websites may have started with a stereotype as in “this is what everyone is doing” and from that more and more people started their own profile.  Once they set up their profile and participation began, it may have become a ritual to them.  For instance, you come home from work and have some free time so you login to your profile to see if you have any comments and check out other profiles to see what people have been doing.  For many people it soon it becomes something you feel the need to check on every day because you might miss something important, although, I highly doubt it.

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