Tuesday, March 20, 2012

Formula Analysis of Social Networking Websites


            In this blog I will try to analyze social networking websites by applying the concept of formulas to them.  There are different formulas for different types of movies and songs, but I have never thought of these formulas when thinking of social networking websites.  Perhaps when thinking about a particular type of social websites, such as dating websites, I may be able to see some of these concepts.
            For instance, if you watch television, you have probably seen commercials for the website, E Harmony.  The makers of this website proclaim to have made more “true love” matches between people than any other dating site.  This site matches people on their compatibilities, therefore, almost making it impossible that you will not meet your soul mate, or so they say.  When applying the formula of romance to this website, you can see that so many people join, and spend their money, on this website because they believe that they will find there true love.  These types of websites prey on the myth of romantic love.  People may join with this mythological mindset because everyone wants to experience this romantic love feeling with another person.  These websites almost promise this to people, so people pay a fee to have a computer decide who they will be able to meet and chat with online. 
            The stereotypes depicted in commercials for these websites is that there are two generally attractive people that meet, because the website knows who you will be compatible with, and they begin to talk to each other, online.  After this they decide to go out on a date and find that they are so compatible and have so much in common, because the computer only picked people they have a lot in common with, and they begin to fall in love.  After getting to know each other, of course they stay romanticized and in love, and eventually get married.  These websites portray that no matter who you are they can find your match made in heaven and find the person that is compatible with you and will fall in love with you. 
            The formula used for these websites is the boy or girl gets their dream soul mate.  Of course, in the commercials they leave out the part that the person loses their true love or gets that person back, and jump straight to living happily ever after.  It works for people though, especially the makers of the website cashing in on all of the people that join.  I am not saying that people cannot meet on these websites and live happily ever after, all I am saying is that these websites should not proclaim to be able to find your true love, because you will still likely have to go on many incompatible dates before you actually meet the person you would want to spend your life with.


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